Beauty Pie: Trust Me, You Want a Piece!

I want to share my new obsession with you. Beauty Pie. Beauty Pie is a company that has been around since December 2016, and operates a business model that is fairly new to the beauty industry. Beauty Pie brings luxury beauty products to the masses at Costco prices.

To start off with Beauty Pie, you pay a monthly fee to get an "allowance" to spend on beauty products. There are four levels of membership, starting at $10 a month. $10 gets you $100 in "allowance". So on an so forth. That membership fee is how Beauty Pie stays in business. Because these products are actually luxury products, not "dupes". Beauty Pie products are made in the same labs and factories as their brand name high end counterparts. And with your membership...you get to buy products at cost.

Beauty Pie believes in transparency with prices. For each product, you can scroll down to the bottom of the listing page and click on the "price transparency" tab. You will see a break down of what the"cost" price really means with this product. For example....

The Jeju Daily Antioxidant Superinfusion Serum. Made in Korea. Regular price is $80, Members pay $8.82. How does that $8.82 break down? I am so glad you asked! $7.15 is the cost of the product and packaging itself. $0.79 is the cost of warehousing and $0.88 goes to safety and testing. That is it. $8.82 for an amazing serum. The amazing scent? The same.

How do I know it is amazing? I have paid full price and extensively used the brand and products that I am pretty sure came out of the same lab as the Jeju Daily Antioxidant Superinfusion Serum. I paid the $80. And I am not going back to the $80 either. #piegirl

So this begs the question, what high end products is Beauty Pie emulating? I have a few comparisons. I could be wrong as these are just my observations.

The Palette

This is the Ten Best Jewel Eyeshadow Shades Palette, complete with eight eye shadows, a highlighter and a sculpting color. In my opinion, these are very similar to the Smashbox Cover Shot palettes. How similar? I did a little quick swatching...

On the left is the Beauty Pie Ten Best Jewel Eyeshadow Shades Palette and on the Right is the Smashbox Cover Shot Palette. The color payoff was great for both palettes. Both palettes were soft and blend-able. The difference? arrangement of the colors and the cost. The Beauty Pie palette was $8.75 and the Smashbox palettes are $29.00. That is a difference of $20.25!

The Eyeliner Marker

I never thought I would actually use a marker on my eyes. At least not past pre-school. Then came along the Kat Von D Tattoo Liner in Trooper. I was in love. However the price point sometimes made me pause. Then came along Beauty Pie's Precision Eyeliner Marker in Black Cat for $2.20. I love everything Kat Von D, but the price difference is too much, especially when I can't tell a quality difference in the amount of wear and clolor in both products.

The Highlighter

I have been on a highlighter kick lately. I love me a bit of shimmer and shine. The Beauty Pie Pro-Glow Highlighter has a build-able, rosy metallic sheen. At $7.06 it is a great substitute for what I consider its mother, the Laura Geller highlighters. From what I have tried, the highlighters made by Laura Geller have the same smooth feeling and the same level of metallic sheen.

The Drops

Strobing drops are a products I have almost no experience with. The Beauty Pie Pro-Glow Superstrobing Drops were my first experience with a product of this nature. Visually they look similar to the drops that Cover FX makes, but I have never tried them. When I wear these Superstrobing Drops, my complexion looks warmer. So far I have used them all over my face on days when I do not feel like wearing foundation. A bit of color and smoothness without the heaviness of a foundation. I have also mixed a drop with my foundation for a touch of glow. At $5.84, they are a great addition to my table

I am so excited to see what Beauty Pie comes up with next. I have a lot more products I will be reviewing in the future including candles, sheet masks and skincare capsules. Stay tuned!